What’s the big deal about eco fashion?

What’s the big deal about eco fashion?


So, what’s the big deal about eco fashion?  What are the reasons it is so important to buy organic clothing?  Here are a few fast facts about fashion that highlight the impact that fashion has on our planet and our society, and about the organic industry in general.

  • 80 billion is the estimated annual number of garments from virgin resources made worldwide.
  • 40 million is the estimated number of garment workers worldwide, predominantly producing fast fashion.
  • $43 is the average monthly wage for a garment factory worker in Bangladesh (the lowest in the world)
  • About 2,600 litres of water are needed to grow the cotton for one T-shirt.
  • Conventional cotton uses more insecticides than any other single crop, which degrades the soil and can contaminate local drinking water.
  • Organic labelling was previously misused.  Labelling is more stringent now – but always ask if the organic cotton is certified.
  • Over 70 percent of the world's organic cotton is grown in India
  • Organic production requires crop rotation, to make the soil more fertile. This improves food security and increases productivity in the long term, but also biodiversity and water efficiency.
  • When growing organic cotton, there is less drinkwater pollution, since farmers use alternatives to chemical fertilisers and pesticides.
  • For farmers to continue to grow organic crops, there needs to be consumer demand for their crops and also fair payment, otherwise they will be inclined to return to conventional farming.

Every time we buy clothing, we are creating demand.  Let’s create demand for sustainable clothing by buying organic.  Buying organic clothing means that we know that we have reduced our personal impact on the air, water, land, and the health of workers.  We have also helped to create a healthier life for ourselves and our families.

My Heart Beats Green is an Australian company leading the way in sustainable fashion.